The Donella Meadows Archive

Information on Energy America Can't Count on

You've seen the ad. An elongated cartoon man in green holds a candle and faces imposing stacks of OPEC oil barrels. The headline reads...

score:9, 06/11/1987, ,

Every Goliath Has His David

The following message was brought to you by the U.S. Committee for Energy Awareness (USCEA) -- for awhile. Then ABC and NBC decided to stop...

score:9, 06/18/1987, ,

Earth Care Paper -- Doing Well and Doing Good

I like to collect stories of planet-conscious businesses, companies that run their affairs in ways that sustain the earth's resources. There are more...

score:9, 03/17/1988, ,

Burning Coal in Connecticut, Planting Trees in Guatemala

Applied Energy Services (AES) of Arlington, Virginia, has come up with a way to do something that everyone thought was impossible. It is building a...

score:9, 03/23/1989, ,

Bad and Good Environmental Marks for McDonald's

McDonald's, like all fast-food purveyors, is one of the great garbage producers of the world. McDonald's is also working as hard at...

score:9, 11/09/1989, ,

A McDonald's in the Hospital?

There's a rumor going around that our new $217 million regional hospital will contain a McDonald's restaurant. The folks who told me this...

score:9, 05/03/1990, ,

Three Case Studies for the Business Schools

"This is a case study for the business schools," said an environmentalist on the day McDonald's renounced its polystyrene foam hamburger package. In the...

score:9, 11/08/1990, ,

Corporations Tell Us All About the Environment

The friendly folks at the U.S. Fertilizer Institute are waging a campaign against manure. The word "manure" has a wholesome connotation that is simply...

score:9, 08/01/1991, ,

Corporations Shape an Ozone-Friendly Coalition

Some people in the corporate world see an absolute conflict between business and the environment. Industry wins or the environment wins, take your choice. Fortunately...

score:9, 09/26/1991, ,

The Corporate Citizens' Council for Mom and Apple Pie

Many, probably most, large corporations have done a lot in the last few years to clean up their environmental act. No sector of the U...

score:9, 01/02/1992, ,

How Do You Stop a $44 Billion Gorilla?

The company didn't even identify itself in its first negotiations with city officials. For months we only knew that a "giant retail project" might...

score:9, 06/10/1993, ,

Goodnight Moon, Goodnight Pepsi Ad

A company called Space Marketing, Inc. of Roswell, Georgia, has figured out how to send into orbit a reflecting mylar sheet that can create a...

score:9, 07/01/1993, ,

What You Pay up Front Isn't All You Pay

The good citizens of Greenfield, Massachusetts, recently voted down a zoning change that would have brought a Wal-Mart to their town. For that act...

score:9, 11/18/1993, ,

How to Fight Superstore Sprawl

The Wal-Mart battle around here has simmered down for awhile. The planning board turned down the company's application on the grounds that the...

score:9, 08/04/1994, ,

There's Only One Campaign Issue

Colin Powell and Newt Gingrich are peddling books. Bill Clinton is running TV ads. Presidential candidates are popping up at senior centers all over New...

score:9, 09/14/1995, ,

Corporations Already Rule the World

The title of David Korten's new book -- When Corporations Rule the World -- does not refer to some theoretical future state. Korten's point is...

score:9, 02/08/1996, ,

We Don't Need Corporations to Fund Our National Parks

Most Americans haven't heard of the government's plan to commercialize the national parks. I've run into only a few who have, and...

score:9, 09/05/1996, ,

A Ceo Responds to a Spear Through the Heart

About two years ago Ray Anderson was happily running his company, when he received what he calls a "spear through the heart." The company, Interface...

score:9, 11/28/1996, ,

How a Public Health Story Becomes an Industry Legend

If the name Alar means anything to you, it probably means something related to apples and Meryl Streep and hysterical environmentalists. Those mental associations have...

score:9, 02/27/1997, ,

The Tobacco Companies Aren't the Only Ones

So the tobacco companies have negotiated a deal that would limit their liability for the millions of people who have died using their product and...

score:9, 06/26/1997, ,

The Big Squeeze

I don't travel by air all that often, so I can't get used to the squeezed-in seats. Every time I get in...

score:9, 07/17/1997, ,

The Last Lament of the Macintosh User

I'd laugh at the Bill Gates jokes circulating around the Internet, but as one of the last embattled Macintosh users, I find Mr. Gates...

score:9, 11/27/1997, ,

Monsanto and Fox and Consumers' Right to Know

Well here's a howdy-do. TV station in Florida prepares hard-hitting series questioning safety of grocery-store milk. Large biotech company threatens station...

score:9, 04/23/1998, ,

Mad About Ads

The Center for a New American Dream runs an email list (see www.newdream.org) with monthly discussions about consumption -- what we consume and why...

score:9, 11/26/1998, ,

Join in Nonviolent Resistance to a World Takeover Plot

I'm not in the habit of reading the annual report of the Coca-Cola Company, so I thank Adbusters magazine for bringing to my...

score:9, 01/14/1999, ,